May 24, 2021
Nashville, TN — Florida hospitals and healthcare facilities owned and operated by HCA Healthcare, Inc. (NYSE:HCA), one of the nation's leading healthcare providers, today announced they will adopt the HCA Florida Healthcare brand beginning in September through mid-2022. This statewide transformation will further unite 49 hospital campuses, over 350 care sites, nearly 11,000 active and affiliated physicians and more than 77,000 colleagues across Florida.
Plans began earlier this year to create a state level brand to reflect the unity of the state's extensive network of specialists and dedicated healthcare experts by the third quarter of 2022. Though the new brand will bring an updated look, our organization's mission and commitment to the communities we serve will not change. Patients and families throughout Florida can continue to expect HCA Florida Healthcare's trusted care teams to deliver personal, local care.
“A strong, statewide brand will help create a cohesive experience for our patients, physicians and communities. Our goal is for patients across the Sunshine State to confidently visit any HCA Florida Healthcare location, and expect to receive a top-quality experience,” said Chuck Hall, national group president at HCA Healthcare. “We understand that now, more than ever, people are looking for security, safety and trust in a healthcare provider. HCA Florida Healthcare is a purpose-driven brand that will elevate how we serve our communities by further leveraging our collective strength.”
All HCA Healthcare-owned hospitals, free-standing emergency rooms and physician practices in Tallahassee and the organization's East and West Florida divisions will officially adopt the new brand, starting in September. All facilities will unveil new names, signage and websites to their communities at that time. The remaining facilities, including those in the Panhandle, Jacksonville, Orlando and North Central Florida, will be updated in 2022.